..rack focus post-the company.. [what we do at the post]
Over the last few years, Jack Pine Productions, Inc has seen a huge
growth in the Outdoor Media side of the company. From that growth, a
new division of JPP has emerged, Rack Focus Outdoor Multimedia. Although the name is
new, our focus on Outdoor Television and Media is not. Jack Pine is now
in the ninth year of business and the parent company of Rack Focus was originally founded on the belief that our niche, passion and
specialty is Outdoor Television.
With four Outdoor Television Series' currently airing nationally, two more set to air in the first quarter of '10, three new Series' set to air in July of 2010 and four DVD Projects in production and out for release next year, Rack Focus is looking at '09 as just the beginning. We are also in the final stages of a huge project with Twisted Frame Media that will transform the way we all view hunting in the outdoors. In the Summer of last year, our new 3,000 sq. ft. Post Production Facility was finished, just in time for the third quarter crunch and the addition of a new editor.
the last several months we have really been active developing websites
within the outdoor industry. We continued to see a need for high end
web design services with our clients and producers, so instead of
relying on outside developers and designers, we brought the service
in-house to satisfy the demand for the quality we try to set with our
Television and Video Productions. Web Design has been one of the
largest and most rapidly growing areas of Rack Focus and we are looking
forward to continued growth.
This is an extremely exciting time for us at Jack Pine Productions, Inc and Rack Focus. We are truly looking at this as a challenge to rise up and deliver on our ongoing goal of becoming the best Outdoor Production and Multimedia Company a reality.
-Jason Brown, Owner-Jack Pine Productions, Inc. and Rack Focus Post
It has been a
long and winding road for me, and I don't think there is enough room here for my entire story, but here is a quick version. Rule Number One: If
you want to be involved in this industry on the Production end, you
need to know that the way you hunt and the way you enjoy your hunt will
be changed forever.
I started in the industry as a Junior in College. As a broadcasting student, I always knew my goal was to Produce Television for the Outdoors, so the obvious step was to learn as much as possible about the process. As a Junior, I took an Outdoor Video Production Course from Whitetail University.
Wade Nolan and Dan Bertalin taught it, and even though it lacked a ton of content I really needed to know, it was a start. I then pitched an Outdoor Television Series to the Broadcasting Dept. at Central Michigan University. Each year they allow a handful of shows produced by students to air on MHTV, a local station that has coverage to three counties. They accepted, so "Shallamie Outdoors" began airing in the winter of 1999. After our last episode in the Spring of 2000 aired, Shallamie had raked in five pretty prestigious Student Broadcasting Awards, thus my destiny in Outdoor Television was becoming more of a reality.
After I graduated with a Broadcast Journalism Degree, I started Jack Pine Productions, Inc and began Producing A-Way Outdoors as a 23 year old. Greg was getting most of the Sponsors lined up and I was responsible for everything from the production end to get that show launched. The Outdoor Channel accepted our pilot, and it was off to the races. I was literally producing this show from the spare bedroom of our Apartment at the time. Although our little production company has come a long way since then, I will never forget where I started and how different the industry was then. I was editing on a 16 gig hard drive...and it cost me $500 to get it! What a joke. The show was 29 minutes long and the drive would only hold 45 minutes of raw footage, how I even did it is a mystery... now we have about 16 Tera bytes, and that's a low end guess.
After some ups and a lot of downs...and a ton of positive reinforcement from my unbelievably supportive wife, Darci, I decided to grow Jack Pine in a few different directions than the Outdoors, so I started doing a lot of corporate stuff, commercials and more weddings. I was getting thrown around the Outdoor Industry and was tired of doing everything for nothing. I was determined to make it without the industry...even though it remained my passion. For two years I continued to push Jack Pine's growth in other areas.
In 2004 I started what is now known as Rack Focus Outdoor Video School, determined to
teach aspiring Outdoor Producers the ins and outs of the industry, so
they would have an easier path to their dream job than I was having.
As the course started to gather a little momentum, so did the Outdoor
Production side of Jack Pine, so much we have branded Rack Focus Outdoor Multimedia as the Outdoor Production Division of Jack Pine Productions, Inc. We now are producing six Television
Series' for Outdoor Industry and four DVD Series'. I am also seeing
a number of my students from the RF Video School starting to make their way through the industry, and that is
of people I've met in this industry in the past 10 years that share my
same passion is a blessing, and my goal is to help as many people as I
can find their way in this industry...it ain't easy, but there is a
way. Whether you're a Producer that needs a Production Company to
deliver the best show possible or a Student that needs direction to
achieve a dream in the Outdoor Production Field, we are determined to
be there to help. You need to meet the right people and have a game
Focus Post is dedicated to doing that, that is why it was